5 Tips on How to Use Less Text to be More Effective in Marketing

Did you know that content with images gets 94% more views than content that doesn’t? This tactic is important for successful marketing campaigns online!

Yes, catchy titles and witty openings get readers hooked, but the impact of images is unparalleled. People now talk in emojis rather than texting whole sentences. So, it’s high time that you started using images because with them, people are more likely to take an interest in your content. If you’ve ever used Facebook advertising, you’ll be aware that you aren’t even allowed to use to much text in uploaded advertisements. Even they know that ads that are too wordy are the most overlooked. You can make your presentations more engaging by adding images that relate to your topic, whether they’re being given at colleges and universities or business meetings.

“Words are like spices. Too many is worse than too few.”

Joan Aiken

Below are five tips on how to make your marketing more effective with fewer words:

How to do it!

// 1. Create Strong Headlines

According to statistics from Copyblogger, a headline will be read by 80% of the readers but only 20% of them will proceed further. The key to keeping them hooked is to offer half the information. We are talking about clickbait. The only difference is that you will offer quality content after a catchy headline so that readers pay attention to the rest.

// 2. Bulleted Tips

Offering content is not enough. However, to make sure that the audience doesn’t look away from the billboard, sleep during the presentation, or skip to the blog post’s end, provide actionable steps. The headline should highlight your topic or product, and the body copy should talk about its benefits.

// 3. Optimize Your Image

When using an image, don’t just pick up any stock image from the internet and add it to your content. Either find one that relates to your content so that your headline does all the talking or create one that speaks louder than words.

// 4. Stick to the Point

Less text means sticking to the point, and that can often be challenging. You have no idea whether the readers can get the message or not. This is where you need to be tricky about it, as well as creative. Here’s an example of the product Innocent Drinks:

In 26 words, the brand managed to tell people about its USP, highlight its contributions to worthy causes, and demonstrated its personality with a witty comment.

// 5. When in Doubt, Add a Graph

Numbers never lie, and readers love that. In presentations, graphs work like a charm. They help you shorten your content and allow you to get to the point. With products, they help establish belief in the brand.

And there you have it ― five simple tips on how to shorten the text and make your marketing more effective. For help with your content, get a personal affordable creative studio through azure77. They offer creative services such as Graphic Design, Publication Design, Website Design, Motion Graphics, Photography, Digital Content Creation, and more. To get in touch with us, click HERE.

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