The Impact of Photography in Marketing
We have been clicking pictures for centuries. Back then, it was a professional camera with a protruding lens that did the snapping. Thanks to smartphones with high-resolution cameras, photography has become ubiquitous.
But how does it impact marketing?
Digital marketing made its debut around 30 years ago and influenced the entire world. Leaflets, magazines, and newspapers were thrust to the sidelines, and social media platforms like Facebook, Twitter, and Instagram stepped on the runway. Soon, images became the most effective way to make your brand profile.
“The best thing about a picture is that it never changes, even when the people in it do.”
And this is why nailing a click is extremely important! A clear, precise image delivers your product and message quickly, and its quality is what impresses the audience. For example, colleges and universities entice students to take admission but showing them the beauty of their buildings, facilities, and amenities they offer. The pictures influence them into paying a visit.
The Importance of Photography
Did you know that visual content with multiple images performs 4.4 times better compared to text-based content?[1] Articles and blog posts that feature relevant images, get 94% more views than ones without them.[II] Around 70% of e-commerce shoppers say that their purchase decision is swayed by the product images they see. Last but not least, images are one of the most engaging content types, with around 87% interaction rate.[III]
All these stats prove that no matter what your content is about, the best way to make it more engaging is by adding images.
Let’s look at the benefits of using images in marketing:
// A Picture Is Worth a Thousand Words
Do you agree with this? Actions speak louder than words, and so do images. In today’s world, people are more interested in seeing than reading. Usually, wordy content is skipped, and only bullet points are read. However, if you make your content concise and tie it with the images, readers will take notice of your article, view it, and share it on social media.
// A Photo Is a Versatile Asset
You have probably heard the phrase, “Content is king.” Even though this is true, what most people don’t know is that photos make your content more powerful. They allow you to build your brand both online and offline. The more professional your photos look, the more credibility you have.
// Allows You to Create a Brand
Images can be manipulated, which is perhaps one of their biggest benefits. Right now, graphic designs are ruling the vector world, but images are holding on to their own. While a logo is responsible for the brand’s image, photos are responsible for its positioning. The more impact worthy your photo, the more your target market will be drawn to it.
// Images Are the Secret to Your Discovery
Images can also boost your website’s SEO. If your content looks boring or lacks polish, you can use photos to improve its performance. Optimized photos come in Google’s search engine when users type a search keyword. Customers are more likely to stay longer on your website if they find your brand’s photos target specific content.
The face of modern marketing is photography. Photos draw attention to the content, make it shareable, create an unspoken connection, encourage people to take action and buy, establish brand credibility, and taps into your audience’s emotions. What more could you ask for?
So, what should be your next step? Let azure77, your personal affordable creative studio be your marketing office assistant. We offer many services, including Graphic Design, Publication Design, Website Design, Motion Graphics, Photography, and Content Creation. To get in touch with us, click HERE.
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[I] https://blog.tapsnap.net/5-stats-explaining-the-importance-of-visual-content-on-social-media
[II] https://blog.learningpeople.com/the-importance-of-photography-in-digital-marketing
[III] https://www.socialmediaexaminer.com/photos-generate-engagement-research
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